Digital Innovation in Takaful Practice: A Case Study

oleh Noor Hidayah Zainudin, Muhamad Faisal Bahari, Nor Razuana Amram, Nazihah Wan Azman, Noor Fasihah Muhammad, Azizi Ahmad

Penerbit - USAS Takaful Academy

Kategori - Akademik Am

The takaful industry's acceptance of digital innovation is increasingly positive and advancing, as evidenced by the involvement of takaful operators adopting cutting-edge technology to enhance operational efficiency, provide better customer experiences, and expand access to takaful protection. This study aims to examine the digital innovations being applied within the operations of takaful (Islamic insurance). The case study would typically delve into specific examples of how technologies such as artificial intelligence (AI), blockchain, the Internet of Things (IoT), chatbots, robotic process automation (RPA), and other digital solutions are being implemented by takaful operators to enhance efficiency, improve customer experiences, and expand accessibility to takaful products and services. It may also highlight successes achieved, and challenges faced, and provide insights into the broader implications of these innovations for the takaful industry. Digital innovation in takaful not only improves operational efficiency and customer satisfaction but also fosters sustainable growth, innovation, and resilience in the face of evolving market dynamics and consumer expectations. Further empirical studies are recommended to provide progressive ideas for enhancing digital innovation in takaful and to lay a strong foundation for future strategies and planning in the takaful industry in Malaysia. Keywords: Takaful, Innovation, Digital, Artificial Intelligence (AI), Blockchain

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